Client Overview :
West Wood Club is a chain of high-end health and fitness clubs across Dublin, known for delivering premium wellness experiences. Their modern facilities and energetic brand required a uniform solution that could match the dynamic nature of their environment while keeping front-of-house staff looking professional and approachable.
The Challenge
Unlike traditional corporate settings, West Wood Club needed a uniform that balanced polish with practicality. The goal was to step away from formal suiting in favour of garments that allowed for ease of movement, reflecting the active lifestyle at the heart of their brand. At the same time, the uniforms needed to reinforce brand consistency and visual professionalism at reception and service areas.
Our Approach
We designed a uniform centred around functionality and comfort, starting with a bi-stretch jersey blazer — ideal for freedom of movement while maintaining a sharp silhouette. This was paired with drawstring trousers, creating a relaxed yet refined look suitable for front desk staff interacting with gym members all day.
To incorporate West Wood Club’s visual identity, we added a bespoke teal trim to the blazer and introduced a teal popover top for female staff. These touches provided brand distinction while adding energy to the otherwise all-black ensemble.
The full uniform range was designed to sit comfortably alongside the broader selection of hoodies, t-shirts, and activewear already in use throughout the clubs — ensuring consistency across all departments without compromising on role-specific needs.
The Result
The final result is a modern, athletic-inspired uniform that feels right at home in a fitness-forward environment. Staff enjoy the comfort and mobility of the garments, while the tailored details and branded elements reinforce the club’s premium positioning. The look is clean, contemporary, and perfectly on-brand — a strong visual representation of West Wood Club’s energetic and upscale identity.
