Client Overview :
Citylink is one of Ireland’s leading intercity coach operators, known for their signature blue and yellow livery and commitment to providing luxury, reliable transport services across the country. With customer-facing teams representing the brand every day, a smart and memorable uniform was essential.
The Challenge
Citylink needed a new uniform range that reflected the quality of their service and stayed true to their bold and recognisable brand colours. The brief called for a design that would look professional, feel comfortable for long shifts, and remain consistent with their blue and yellow branding — all while being easy to care for.
Our Approach
We began by anchoring the uniform in a classic French navy suiting, offering a clean, professional silhouette that suited all team members. This neutral base provided the perfect canvas for a set of vibrant, patterned blouses, custom-designed in Citylink’s distinctive blue and yellow palette.comfortable throughout long shifts.
Choosing the Right Fabrics
These garments were chosen for their comfort, durability, and low-maintenance care, ensuring staff could stay fresh and polished throughout the day. By combining timeless tailoring with bright brand accents, we struck the perfect balance between formality and warmth.
The Result
The final uniform range delivered on every level — offering staff a flattering and professional look that they are genuinely happy to wear. The designs mirror the hospital’s forward-thinking brand identity while ensuring day-long comfort, easy maintenance, and visual consistency across the Patient Services Team. It’s a standout example of how thoughtful uniform design can enhance both staff morale and the patient experience.
